The Brief

Duration: Two weeks

For our Brand Experiences in Interactive Environments class, we were tasked with creating an explanation video for an app for a feature. After many ideas, I remembered Instagram's horrible attempt at mental health. With that thought in mind, I spun the narrative into something more helpful towards Instagram users who are struggling with mental health. Instead of making a regular explainer, I utilized the shape and aspect ratio of the common smartphone and created a vertical video.