DashFes

Duration: 2 weeks / 4 members

For an advertising class, we were tasked with the 2022 Young Ones brief for DoorDash. The brief asks for us to drive Sign-ups for DashPass; their subscription service. The brief states that they are "looking for bold creative ideas that will help us drive sign-ups and buzz for the subscription". View the entire pitch deck here. (53.5 MB)

Key Insight & Pain Point

Food stalls at festivals suck! The extremely long lines make it even worse. Outside food is barely ever allowed. Festival goers often have to choose between having a good experience or waiting in line for decent food.

The Idea

DoorDash wants to extend their DashPass perks, aside from saving from deliveries to drive signups and subscriptions. Food stalls in festivals has always been a probem! As festivals and raves are known for horrible food and long queues. Festival goers often have to choose between having a good experience or waiting in line for decent food. This new exclusive perk would allow DashPass subscribers to essentially feed their stomach faster and better in any sponsored festival. Subscribers can order food outside of the venue and pick it up from dedicated DashAreas. This would save ravers and festival-goers a lot of time and ultimately giving them a better experience.