The Brief

Duration: Two weeks

For my advertising class in Brand Experiences in Interactive Environments (ADBR255), we were handed our first campaign. The brief was extremely simple and straight-forward; a fleshed out campaign with at least one method of interactivity. After much thought, I decided on the sneaker brand Converse. After some market research, I've realized that Converse's number one competitor is Vans. This is the case however, the known stereotype is that Converse sneakers look better when they're beat. With this idea in mind, I centered my campaign around the concept. 

Drafts and Sketches


Final drafts from the sketches I did. (two pages combined)